What are the types of logos ?

What is a Logo?

The logo is nothing but a symbol or text used for quick identification of any company, vehicle or any other product. It is a very important factor in terms of a company’s agenda to make it reach out to its customers. So, Logo is more like a face of a company / organization by which others remember or value it. Logo plays an important role in marketing too.

Use of a Logo:

Logo helps to register the information of a company easily on the minds of public and that can establish a good relationship between the customers and company. It also assures the customers that a company is easily remembered by their logo and that helps the company becoming a brand in less time. A Logo has such great responsibility in creating brands.

The use of logo has been understood everywhere in the world and the organizations started taking care of their logos. This has opened a market for The Ideal Logo Designer in India and many parts of India as well. The companies are trying to keep their logos look simple but also ensure to make a statement out of their logos which requires the Best Logo Design Companies to come up with creative ideas. It is difficult always to convey an action in terms of a symbol and this process requires receiving the best of the logo design companies.

Types of Logos:

A company can make a logo in any form and there are no rules or patterns to follow. There no sciences or theories in logo designing. Thus, it’s as per the wish of a company and they need to maintain proper measures to reach out to the public in the most innovative way. According to latest available methods logos can be made or classified in the following types:

• Lettermark:

These are also called monogram logos. They are simple words or letters which are short representations of a company’s name or work.The name of the company might be large but these monograms are the abbreviated formats of that name which makes people to easily recognise the company.The way the letters are positioned and the font in which the texts are written make a huge impact on the logo. The lettermark is more aligned towards simplicity and the letters in the words are not high.

Example: HP computers, HBO, TCS

• Wordmark:

This is the extension of the previous type. Here the name of the organization itself is made as the logo. The logo speaks of the name of the company. This is one of the popular models of labeling or making logos. The pattern and words must be clearer as the name of the company are carried along with the logo. This can bring a huge branding to the company as the logo promotes the name of the organization widely.

Example: VISA, Coca-Cola, Google, SONY, Infosys, AMUL

• Pictorial:

These are widely used by companies which have a great brand value. Their logo is just a symbol and it requires a strong image to register it in the minds of the consumers. If the logo is creatively done it is the power of an image than a text which is remembered for a long time. The human mind can remember images rather than texts. But the imagespeaksfor itself.

Example: Apple, Benz, Audi, Twitter, Whatsapp

• Abstract Logo marks:

These types of Logos are also made of symbols. The difference between the previous category and this is that these include some abstract symbol other than some plain images. The abstractness brings out creativity and beauty to the logo. This is not a literal or direct representation. The difficulty with abstract logos is that not everyone takesthe same path in understanding the logo. They are not direct and thus there can be more than one perceptions whole understanding or interpreting the meaning of the logo.

Example: Nike, Pepsi, Adidas

• Mascots:

Logos of this category is different all stated above. They are represented as a cartoon or a real-life character. This representation can be a comic character, ambassador of the company or any other type of character. This is a pictorial representation of such characters is connected to families or especially children. The mascot can carry any expression and this mood helps out to identify or think about the product and its background.

Example: KFC, McDonald

• Emblems:

The Emblems consist a font or text inside a specific symbol. It looks more like an authentic stamp being made using the name of the company along with a symbol. This brings out that original look required for creating a positive appeal which is called as the branding. Generally, these type of logos is preferred by companies which have been on the market for many years. It helps in reminding this generation customers that the company’s services are being used for many decades and this helps in bringing high brand value to the company.

Example: Starbucks, US POLO, Mufti

• Combination logos:

As said earlier, there are no theories for making logos. So, there can be any logo with all the above stated types and there is this type of logos which are blend of two or more types from the above list. These combination logos can be formed of any type and these are generally followed by new companies to make it a clear statement for the customers regarding the product and the company. Newly set up companies have to capture the market using detailed branding because they need compete with market giants who have already captivated the market. So, combining different types of logos and making a new and creative logo can help firms establish a better branding.

Conclusion:

India too has understood the importance of logo in familiarizing the company to the market. So, India has seen the best logo designing companies in recent times. The Ideal Logo Designers in India and other Industrial and business rich areas have been receiving huge rewards for showering their creativity in developing Logos.

If you want to get a logo design >Ideal Logo Designers can design the best logo.